Hire Sam!

I‘m a fractional strategic communications adviser and non-executive director with extensive capital markets experience from Cambridge in the United Kingdom.

Data informed. Results driven. 

I love helping entrepreneurs, founders, c-suite executives and in-house marketeers to add value while building profitable and sustainable businesses.  

I moved back home having spent the previous 20+ years in London just before the COVID pandemic struck after working in The City for a national newspaper and several top ten small cap specialist strategic communications agencies since 2001.  

I love the Capital, it's my birthplace, but I'm equally fond of the local start-up community in Cambridge, where I grew up and studied, and its ecosystem. That said I'm keen to use the experience I've gained over the past 25 years to benefit of companies from around the world especially in the technology and healthcare space. 

In my spare time, when I'm not helping clients, I love playing and watching sports. And I also have a tech start-up of my own which I find challenging and enjoyable in equal measure. Happy to discuss challenges share experiences over a coffee sometime. Why not book a 30-minute free consultation?   

I love working with ambitious start-ups, aspiring private growth businesses plus new and established listed entities. I help clients' tell their own unique stories in a crisp, concise and compelling manner so they resonate with key audiences and sing to stakeholders. Whether that's communicating even more effectively internally, or externally; to raise yours and/or your company's profile within the media and investment community. 

Served as Head of Strategy at a successful London-based "scale up" within the creative industries sector which also has offices in the US and Hong Kong. I am well positioned to help further improve your organisational culture and structure, and work with you to identify key areas of focus, develop a customised plan, and implement change to optimise your business for its next phase of growth. Can also assist by helping to introduce various industry specialists within my network: analysts, brokers, professional services advisers (i.e Conversational AI, Design UX, Community, Purpose and SEIS/EIS fundraising specialists) who can also help with your journey. 

An NCTJ qualified journalist (The Observer from 2001-2012) and financial/corporate public relations consultant at various Top Ten consultancies: namely (Binns & Co. Limited as a small cap generalist; College Hill aka Instinctif Partners working on the market-leading leisure franchise; Bankside Consultants focusing  upon natural resources; Bishopsgate Communications focused on Technology; and most recently Walbrook PR for ten years working on their Technology and Healthcare hubs) I have a body of work from working in The City for the best part of a quarter of a century. Therefore I am experienced in IPOs, M&A or other special situations. I am able to write with clarity with the reader in mind and for the target audience consuming that specific content. Granted, not as fast as LLM's like Claude, ChatGPT or Gemini....but authentically, accurately and in the right tone and discourse where subtle nuances matter. And things have to be right. Each fact is checked and goes through the verification process. The content is specific to your needs. I work effectively, to a budget, collaborating with c-suite executives, in-house marketeers, lawyers, accountants, corporate financiers and other advisers, under pressure, to deadline.

I can develop an indicative three, six and 12-month plans with you that help to provide focus in the short to medium term. This facilities focus for progress, media opportunities to increase discoverability, raise profile and drive growth, while also increasing awareness for what you are doing with other stakeholders. I work with you to identify your upcoming milestones, thereby creating a strategy and tactics that will communicate your key messages and financial results effectively.

I devise and execute planned and sustained media campaigns that help to raise awareness and help to generate commercial leads.  

I can help you strategically build and deploy effective two-way communication between your company and the financial community/other stakeholders. Host investor events both online and IRL, organise capital markets and understand and gather intelligence by surfacing insights from your community through in-depth sentiment reports.  

Best regards,

Sam